The United States’ Women’s Apparel market is valued at a size of $187.76 billion. Of that number, there are 96,000 establishments in the U.S. clothing industry. So, what makes my idea so special? Well, to be a successful brand, you have to provide a few key features. These include catering to a specific market, having a unique/diverse concept, and providing a brand story that will resonate with its customers. Now, let me introduce you to ZIBA Fashion House. Our goal, and slogan, is to fill the missing stitch by designing differently.